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Privacy AU

Last updated and effective date: August 30, 2021

This Privacy Policy describes how Olaplex, Inc. (“Olaplex”, “we”, “us” or “our”) collects, uses, shares, and protects personal information. It also tells you about the rights and choices you have with respect to your personal information, and how you can reach us to get answers to your questions. You can click on the following links to go directly to the corresponding Sections of this Privacy Policy.

 What Our Privacy Policy Covers

This Privacy Policy covers the “personal information” that Olaplex obtains about you in various contexts, both online and offline, including when you visit our websites (“Sites”), download and use our mobile applications (“Apps”), communicate with us, or participate in any of our programs or events. If you do not consent to us collecting some or all of your personal information that we require, it may affect our ability to:

  • provide our products and services; 
  • fulfill your requests or to process returns; and
  • communicate with you about your orders, subscriptions. 

Further detail about how we use your personal information is outlined in Section 4 of this Privacy Policy.

This Privacy Policy does not cover Olaplex’s processing of personal information relating to job applicants, employees or other staff members. Our Sites may include links to third party websites and/or applications. Please note that we have no control over the privacy practices of websites or applications that we do not own, and we encourage you to review the privacy policies of these third-party websites.

What We Collect

We obtain information about you from a variety of sources depending on our relationship with you. The following are examples of the types of personal information that we collect and the purpose for which it was collected: 


Examples of Personal Information Collected

Account Registration

When you create an account with us or join our loyalty program, we collect your name, e-mail address, login details and location. 


You can choose to save certain information in your account to use for future purchases, such as your shipping addresses. 



When you fill out a quiz on the Sites, such as our Hair Diagnostic Quiz, we will collect information such as your hair concerns, hair texture, and hair damage. This may include some general health and wellness related information.



When you choose to receive our newsletter, we collect your e-mail address.

Communications With Us

When you communicate with us, including contacting us for support, to provide feedback or comments, to participate in a survey, or to make a request or other inquiry, we will collect your name and contact information (such as e-mail address or phone number), as well as any other information that you choose to provide to us. In some cases, we record customer service calls for quality assurance.


Posting in Public Forums

If you choose to submit or post information, reviews or photos in a public space on our Sites, or on our social media pages, such as creating a public profile, rating our products, submitting content as part of Olaplex’s online community, or leaving a testimonial about an Olaplex influencer, we collect the information you share.


Promotional Communications

When you sign up to receive promotional communications from us, such as e-mail communications, mobile messages (including text and/or push notifications), and postal mailings, we collect your contact information. We may also collect certain information about how you interact with the e-mails and promotional messages we send you.


Purchasing Online 

When you place an order for a product or service on our Sites, we collect your name, shipping address, payment information, and billing address. 


Sweepstakes, Contests, and Promotions

When you participate in a sweepstakes, contest, or other similar campaign or promotion, we collect your name, contact information, and in some cases limited demographic information and content generated by participants. Some campaigns and promotions have a social networking component where you can choose to submit additional information such as social media profiles and handles, photographs, and other content.


Professional Information

If you register for a professional account on the Sites, in addition to your name and contact details, we will collect your license number or student identification number, your license expiration date, whether or not you are a salon owner and your salon details, and the details required to verify that you are a professional (such as a copy of a business card, professional website link, photo of professional certification, or professional distributor store and location). If you choose to become a certified Olaplex stylist, we will collect information regarding your enrollment in our Certification course, your responses in each of our Certification quizzes and whether or not you receive an Olaplex Certificate.


In addition to the personal information we collect from you directly, we may also obtain information about you from other sources, including third parties, business partners (e.g., salon owners or distributors), our corporate affiliates (i.e., other entities in the Olaplex group), social networks, vendors that provide services on our behalf, or publicly available sources. For example, if you have given Olaplex permission to store your credit card information and your credit card issuer provides an account updater service, we may receive updated credit card information (including credit card number and expiration date) from the credit card issuer.

  1. Information we collect automatically

When you visit our Sites, we may obtain certain information by automated means, such as through cookies, web beacons, web server logs and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server. The information we collect in this manner may include your device IP address, unique device identifier, web browser characteristics, device characteristics, operating system, language preferences, referring URLs, media access control, clickstream data, and dates and times of website visits. 

When you use our Apps, we also may collect certain information by automated means, such as through device logs, server logs and other technologies. The information we collect in this manner may include the device type used, the mobile operating system, device identifiers and similar unique identifiers, device settings and configurations, IP addresses, battery and signal strength, usage statistics, referring emails and web addresses, dates and times of usage, actions taken on the App, and other information regarding use of the App.

We may use these automated technologies on our Sites and Apps to collect information about your equipment, browsing actions, and usage patterns. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with our Sites and Apps; (3) tailor the Sites and Apps around your preferences; (4) measure the usability of our Sites and Apps and the effectiveness of our communications; and (5) otherwise manage and enhance our products and services, and help ensure they are working properly.

Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of the features of our Sites and Apps. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device. Olaplex collects and holds all information electronically, and takes reasonable steps to prevent unauthorised access or disclosure in relation to this information. 

How We Use Your Personal Information 

We use personal information when required in order for us to perform our contract with you, or take steps to form a contract with you, such as to:  

  • provide our products and services; 
  • fulfill your requests, such as to provide you with products and services or to process returns; and
  • communicate with you about your orders, subscriptions. 

We also use your information in order to pursue our legitimate interests in offering you the best service and customer experience possible, securing our website and customers, and running our business efficiently. For example, we process your information to:

  • assess your hair needs and send you content that is useful in your hair journey, including product recommendations;
  • maintain your account, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history;
  • respond to and/or follow-up on your issues or feedback, and provide information in response to your requests and inquiries;
  • identify you when you visit our Sites and Apps;
  • conduct research and analytics, including improving our services and product offerings;
  • understand your opinions and provide a forum for discussion, questions, posting of photos and reviews, and sharing of experiences;
  • provide and maintain the functionality of our Sites and Apps, including identifying and repairing errors or problems;
  • detect security incidents, and investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies, procedures, and terms and conditions; 
  • support core business functions, including maintaining records related to business process management and loss and fraud prevention, and collect amounts owing to us; and 
  • establish or exercise our legal rights, and defend ourselves against legal claims. 

We also use your information so that we can send marketing and advertising communications and other promotional materials such as trend alerts, promotions, sweepstakes, contests, new product launches, and event invitations, and understand how you interact with our communications with you. 

If you are an individual located in Australia, we will not send you marketing and advertising material without your prior inferred or express consent, unless otherwise permitted to do so by applicable law. In addition, we will only use general health and wellness information that we collect for the purposes of recommending products and treatments, when we have your consent to do so, or are otherwise permitted to do so by applicable law. 

Finally, we use your information when necessary in order to comply with and enforce applicable legal requirements, relevant industry standards and Olaplex policies, including our Terms & Conditions.

We also may use the information we collect in other ways for which we provide specific notice at the time of collection.

Typically, we retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. 

  1. Third-Party Analytics Services

 We use third-party analytics services on our Sites and Apps, such as Google Analytics and Shopify Reports. The information we obtain through the Sites and Apps may be disclosed to or collected directly by these services. 

  1. Interest-Based Advertising

On our Sites and Apps, we may obtain information about your online activities to provide you with advertising about products and services that may be tailored to your interests. This Section of our Privacy Policy provides details and explains how you can exercise certain choices.

 You may see our ads on other websites because we use third-party ad services. Through these ad services, we can target our messaging to users considering demographic data, users’ inferred interests and browsing context. These services track your online activities over time and across multiple websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. The ad services use this information to show you ads that may be tailored to your individual interests. The information these ad services may collect includes data about your visits to websites that serve Olaplex advertisements, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our Sites and Apps and on third-party websites and apps that participate in these ad services. This process also helps us track the effectiveness of our marketing efforts.

The Sites and Apps are not designed to respond to “do not track” signals from browsers.

To learn how to opt out of interest-based advertising, please visit for more information.

How We Share Your Personal Information 

In addition to the specific situations discussed elsewhere in this Privacy Policy, we disclose personal information in the following circumstances: 

We may share personal information with our corporate affiliates within the Olaplex group. We also share personal information with our professional advisors, such as our lawyers and accountants.

We share certain personal information with third parties that perform services to support our core business functions, Sites and Apps, and internal operations (e.g., hosting and securing our Sites, providing web support to our Sites, processing and fulfilling orders, delivering packages, complying with your request for the shipment of products to or the provision of services by a third party intermediary, sending postal mail and e-mails, analyzing customer data, providing marketing assistance, processing credit card and debit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service).

 Some of our Sites have features such as plugins, widgets, or other tools made available by third parties that may result in information being collected or shared between us and the third party. For example, if you use Facebook’s “Like” feature, Facebook may register the fact that you “liked” a product and may post that information on Facebook. Their use of your information is not governed by this Privacy Policy.

We may disclose personal information in response to subpoenas, warrants, court orders, government inquiries or investigations, or to comply with relevant laws and regulations. We may also disclose information to establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take action regarding possible illegal activities or violations of our policies.

We may share personal information with another company that buys some, or all, of the assets or shares of Olaplex, and that company may use and disclose personal information for purposes similar to what is described in this policy. Olaplex may also share personal information with prospective purchasers to evaluate the proposed transaction.

We may ask if you would like us to share your information with other third parties who are not described elsewhere in this Privacy Policy.

How We Protect Your Personal Information 

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.  

Children’s Privacy 

Our Sites and Apps are designed for a general audience and are not directed to children. In connection with the Sites and Apps, we do not knowingly solicit or collect personal information from children under the age of 16 without parental consent. If we learn that we have collected personal information from a child under age 16 without parental consent, we will either seek parental consent or promptly delete that information. If you believe that a child under age 16 may have provided us with personal information without parental consent, please contact us as specified in the Communicating With Us Section of this Privacy Policy. 

Your Choices

You have the following choices regarding your personal information: 

Your Options

What you need to do

Accessing Your Personal Information

You may request access to your personal information by filling out this form here. To the extent required by law, upon request, we will grant you access to the personal information we have about you.

Updating Your Information 

If you have created an account, you can update your name, e-mail address, security questions, and other preferences by logging into your account and clicking on the “My Account” page. You may also contact us to update your information by by filling out this form here. If you have given Olaplex permission to store your credit card information and you don’t want merchants like Olaplex to receive your updated credit card information through your credit card issuer’s account updater service, please contact your card issuer.

Receiving Communications From Us

You may choose to provide us with your e-mail address for the purpose of allowing us to send you free newsletters, surveys, offers, and other promotional materials. You can stop receiving promotional e-mails at any time by clicking on the “unsubscribe” link at the bottom of any promotional e-mail that you receive. You can also edit your e-mail preferences by logging into your account and clicking on the “My Account” page. 

Data Portability

Subject to applicable law, you may request that we provide a copy of your personal information to you in a structured, commonly used and machine-readable format.

Withdraw Consent

Subject to applicable law, where we rely on your consent for the purposes of our use of your personal information you have the right to withdraw your consent at any time. This will not affect the lawfulness of our use of your personal information prior to your withdrawal of consent.

Removing Content From Olaplex Public Forums

You can request that we remove content or information that you have posted on a public page on some of our Sites by filling out this form here. Please note that while we will endeavour to honor your request, our removal of your content or information does not ensure complete or comprehensive removal of that information from our Sites. For example, historical copies, or “caches,” may remain. 

If you are located in Australia and are unsatisfied with our processing practices, or would like to make a complaint, please contact us by emailing [email protected] so that we may attempt to resolve the issue. If you are still unsatisfied upon receiving our response, you may lodge a complaint with Australia's Office of the Information Commissioner.

Transfer Of Information To Other Countries 

Olaplex is located in the United States and our service providers may be located in the United States or other countries. As a result, your personal information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your personal information to us you agree to the transfer, storage and processing of your personal information in a country other than your country of residence including, but not necessarily limited to, the United States, and you agree that we will not be liable for the acts or practices of those overseas parties in how they handle your personal information.  

Communicating With Us

If you have any questions about our privacy or security practices, you can contact Olaplex:

Olaplex, Inc.

1187 Coast Village Road #1-520

Santa Barbara, CA

Data Privacy Officer

[email protected]


If we need, or are required, to contact you concerning any event that involves your personal information we may do so by e-mail, telephone, or mail. 

Changes To This Policy 

We may revise this Privacy Policy from time to time. We will notify you of material changes by posting a policy of the update on the Olaplex website.

How To Submit A Request 

If you are an Olaplex customer and would like to request access to your personal information, please submit a request by by emailing [email protected]

Your right to access your personal information is subject to applicable legal restrictions.

In order for us to process requests to access your information, we will need to verify your identity to confirm that the request came from you. We may contact you by phone or e-mail to verify your request. Depending on your request, we will ask for information such as your name, and an e-mail address that you have used with Olaplex, or a phone number you have used with Olaplex. For certain requests, we may also ask you to provide details about the most recent purchase you made online.

You may designate an authorized agent to submit a request on your behalf to access your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

If you have been designated as an authorized agent to submit a request on behalf of another Olaplex client, you must (1) download and complete this Authorized Agent Designation Form and have it signed by the Olaplex customer, and (2) attach the signed form when you submit an access request to [email protected] 

We may have programs, such as sweepstakes, contest, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program rules. Visit the terms and conditions page of each Program to view full details, including how to join.