Cookie Notice

Last updated and effective date: April 12, 2025

What Our Cookies Notice Covers

Olaplex, Inc. (“Olaplex”, “we”, “us” or “our”) collects certain information by automated means when you visit our websites or download and use our mobile applications (“Sites”), such as how many users visited our Sites and the pages accessed. By collecting this information, we learn how to tailor the Sites to our visitors. We collect this information through various means such as “cookies” and similar technologies (for example, “web beacons”) and IP addresses, as explained below.

Cookies

Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. We may use cookies to tell us, for example, whether you have visited us before or if you are a new visitor and to help us identify site features in which you may have the greatest interest. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. Those cookies are set by us and called first party cookies. We also use third party cookies – which are cookies from a domain different than the domain of the website you are visiting.

Web Beacons

Certain pages on our Sites may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Sites, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our Site visitors come. We also may use this information to enhance our Sites.

Categories of Cookies and other Automated Technologies

We use the following cookies and similar technologies on our Sites:

Strictly Necessary Cookies

We, and other third parties, use these cookies to enable our Sites to function correctly. They are usually only set in response to actions made by visitors which amount to a request for services, such as setting visitors’ privacy or language preferences, storing your shopping cart items, logging in or filling in forms, and enabling you to log into secure areas of our website.

Functional Cookies

We, and our third-party providers, use these cookies to enable our Sites to provide enhanced functionality, such as audio and video content, and to help us personalize content based on your use of the Sites.

Analytics Cookies

We, and other third parties, such as Google Analytics, use these cookies to help us count visits and traffic sources so we can measure and improve the performance of our Sites by collecting and reporting information on how you use them.

Targeting and Advertising Cookies

These cookies are set through our Sites by our advertising partners. We work with third-party ad partners to help us provide you with targeted ads on third-party websites, including on social media platforms. Our ad partners may use cookies to collect information about your online interactions in order to build a profile of your interests and show you relevant ads on third-party websites based on your profile. If you opt-out of these cookies, you will still receive OLAPLEX ads but they may be less personalized.

Unclassified Cookies

Unclassified cookies are cookies that we are in the process of classifying, together with the relevant providers of the cookies.

Your Choices

To learn more and adjust your preferences for cookies and other tracking technologies on our Site, please visit . For more information about our privacy practices and your rights and choices, please see our Privacy Policy.

If you are a Site visitor from Canada, United Kingdom or the European Union, you can also manage your cookie preferences at any time through your web browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to take full advantage of all our Site features.

If you are a Site visitor from Canada, United Kingdom or the European Union, you can manage your cookie preferences at any time through your browser’s settings.

To find out more about cookies and similar technologies, including how to see what cookies and similar technologies have been set and how to manage and delete them, visit: http://www.allaboutcookies.org. If you access our Sites on your mobile device, you may not be able to control tracking technologies through the settings.

We partner with third parties to display advertising on our Sites or to manage our advertising on other sites, as described above under Targeting and Advertising Cookies and in our Privacy Notice. Our third-party partners may use cookies or similar tracking technologies to provide you advertising on other Sites based upon your browsing activities and interests. In addition to our page, to learn more about how to opt out of interest-based advertising from companies participating in the Digital Advertising Alliance, the European Interactive Digital Advertising Alliance (EDAA) or the Digital Advertising Alliance of Canada (as applicable), click here www.aboutads.info/choices/ (US) or http://www.youronlinechoices.eu/ (EU) or http://youradchoices.ca/choices (Canada). Please note that you will continue to receive generic ads.

How to Contact Us

If you have any questions about our information practices, please contact at:

Olaplex, Inc.
1187 Coast Village Road #1-520
Santa Barbara, CA
Data Privacy Officer

US: (800) 665-4086
EU: +44 (800) 368-9102

DataPrivacy@Olaplex.com