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Our Newest OLAPLEX Ambassador, Samantha Cusick!
October 18, 2021

Our Newest OLAPLEX Ambassador, Samantha Cusick!

She's one of the best hairdressers in the UK with a coveted London salon, and now she's an OLAPLEX Ambassador. We want to give a warm welcome to the OLAPLEX family to Samantha Cusick!

Samatha founded her salon Samantha Cusick London in 2016 to empower the women who visit her space. From balayage to her signature beach waves, there's a service for everyone at her Notting Hill and Fitzrovia SCL locations. Samantha has been a long-time supporter of OLAPLEX and we've loved watching her grow throughout the years. From sun-kissed brunettes to darling dimensional blondes, Samantha has a keen eye for healthy color.

In her role as an OLAPLEX Ambassador, Samantha teaches classes to both professional and retail channels educating on all OLAPLEX products and services. She also participates in digital and in-person training and events such as hair shows and Instagram Live on all things OLAPLEX. You might even see her on air on UK television demoing and showcasing the incredible ways OLAPLEX can transform the integrity of the hair.

We can always spot a true passion for OLAPLEX, and Samantha has been a steadfast believer for years. Now, she mentors the OLAPLEX Advocates in our training programs to empower them with resources to take their brand knowledge to the next level. Some of our ambassadors' favorite duties? Testing new products! From feedback to suggestions and ideas— our ambassadors know what hairdressers and their clients need. Our aim has always been to solve damage, and today, we're using bond-building to elevate every service and product in your arsenal— one launch at a time.

You can follow Samantha on her salon's Instagram page @samanthacusicklondon and watch her grow in our family.

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