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Cookie Notice

Last updated: April 23, 2024

What Our Cookies Notice Covers

Olaplex, Inc. (“Olaplex”, “we”, “us” or “our”) collects certain information by automated means when you visit our websites or download and use our mobile applications (“Sites”). The information we collect in this manner may include your device IP address, unique device identifier, device type used, web browser characteristics, device characteristics, configurations and settings, operating system, battery and signal strength, language preferences, referring URLs, media access control, referring emails and web addresses, the domain name from which you accessed our Sites, the products you selected to create your basket, whether you left items in your basket or “abandoned” your basket, clickstream data, usage statistics, dates and times of visits to our Sites, and other information regarding use of our Sites.. By collecting this information, we learn how to tailor our Sites to our visitors. We collect this information through various means such as cookies, web beacons, web server logs, pixels and other similar technologies (“cookies”), as explained in more detail below.

What Purpose Do We Use Cookies for?

We may use cookies and similar automated technologies on our Sites to help us (1) keep our Sites safe and secure; (2) remember your information so you do not have to re-enter it; (3) improve the functionality of our Sites (for example, to ensure the proper display of content, to create and remember your shopping cart and to create and remember your account login details); (4) track and understand how you use and interact with our Sites; (5) tailor our Sites around your preferences; (6) analyze usage and measure the usability of our Sites and the effectiveness of our communications; (7) otherwise manage and enhance our products and services, and help ensure they are working properly; (8) personalize content and our advertising (including to show you personalized ads on other websites and social media platforms); and (9) with our marketing campaigns.

For more information about our privacy practices, please see our Privacy Notice

What Are Cookies And Other Automated Technologies?


Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. We may use cookies to tell us, for example, whether you have visited us before or if you are a new visitor and to help us identify site features in which you may have the greatest interest. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. Those cookies are set by us and called first party cookies. We also use third party cookies – which are cookies from a domain different than the domain of the website you are visiting.

Web Beacons

Certain pages on our Sites may contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Sites, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what geographic regions our Site visitors come (we will only access the specific location information of the device with which you are accessing our mobile application if you allow us to access such information). We also may use this information to enhance our Sites.

Categories Of Cookies And Other Automated Technologies

We use the following cookies and similar technologies on our Sites:

Strictly Necessary Cookies

These cookies enable our Sites to function correctly and they cannot be disabled. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy or language preferences, storing your shopping cart items, filling in forms, and enabling you to log into secure areas of our Sites. These cookies may be set by us or by third party providers whose services we have added to our Sites.

Functional Cookies

These cookies enable our Sites to provide enhanced functionality, such as audio and video content, and help personalize content based on your use of our Sites. These cookies may be set by us or by third party providers whose services we have added to our Sites.

Analytics Cookies

These cookies are used to count visits and traffic sources to our Sites so we can measure and improve the performance of our Sites by collecting and reporting information on how you use it. These cookies may be set by us or by third party providers, such as Google Analytics and Shopify Reports, whose services we have added to our Sites.

Targeting And Advertising Cookies

These cookies are set through our Sites by our advertising partners. They help us understand how you use our Sites in order to build a profile of your interests. The information collected via these cookies will be used to show you better and more personalized adverts on our Sites and other websites you visit. We work with third-party ad partners to help us provide you with targeted ads on third-party websites, including on social media platforms. This may involve sharing the personal information collected about your use of our Sites with our ad partners. Our ad partners use cookies to collect information about your online interactions and activity in order to build a profile of your interests and show you relevant ads on third-party websites based on your profile. If you opt-out of these cookies, you will still receive OLAPLEX ads but they may be less personalized.

Google Analytics

We use Google Analytics, which is a web analytics tool that helps us understand how users engage with our Sites. Google Analytics uses first-party cookies to track user interactions about how users use our website. This information is used to compile reports and to help us improve our website. The reports disclose trends without identifying individual visitors to our Sites.

Google Analytics uses cookies to collect information about visitors to our Sites (including information related to the user’s device/browser, IP address and on-site activity). They measure and report on user interactions on our Sites. This includes details of the volume and nature of traffic to our Sites (for example, which pages users visit first, which pages are most popular, how long users stay on our Sites, and the geographical region of users). Google may also use data collected from these reports to improve its own services, for benchmarking purposes and to provide technical support.

You can find out more about how Google uses personal information here:

If you are a Site visitor from the United Kingdom or the European Union, we base the use of Google Analytics on your consent.

You can opt out of Google Analytics without affecting how you visit our websites–for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page:

Google Analytics services are provided in Europe by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and elsewhere by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and other affiliated Google entities.

Your Choices

To learn more and adjust your preferences for cookies and other tracking technologies on our Site, please visit our Cookies Settings/Privacy Preference Centre included in the footer of the Site. For more information about our privacy practices and your rights and choices, please see our Privacy Notice

You also may manage your cookie preferences at any time through your web browser’s settings. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting Please note, however, that without cookies you may not be able to take full advantage of all our Site features.

      • Internet Explorer
      • Microsoft Edge
      • Google Chrome
      • Firefox
      • Safari
      • Opera

To find out more about cookies and similar technologies, including how to see what cookies and similar technologies have been set and how to manage and delete them, visit: If you access our Sites on your mobile device, you may not be able to control tracking technologies through the settings.

We partner with third parties to display advertising on our Sites or to manage our advertising on other websites, as described above under Targeting and Advertising Cookies and in our Privacy Notice. Our third-party partners may use cookies or similar tracking technologies to provide you advertising on other sites based upon your browsing activities and interests. In addition to our Cookies Settings/ Privacy Preference, to learn more about how to opt out of interest-based advertising, from companies participating in the Digital Advertising Alliance, the European Interactive Digital Advertising Alliance (EDAA) or the Digital Advertising Alliance of Canada (as applicable), click here (US) or (EU/UK) or (Canada). Please note that you will continue to receive generic ads.

How To Contact Us

If you have any questions about our information practices, please contact at:

Olaplex, Inc.
1187 Coast Village Road #1-520
Santa Barbara, CA
Data Privacy Officer
+44 (800) 363-9102
[email protected]